4 Tips For Pricing Your House In Santa Cruz

Pricing your house right is the most important step in the sale process, as well as your most effective marketing tool. If your house isn’t priced to sell, chances are it will languish unsold on the market- which further decreases your chances of making a sale at or near the price you need. You will, … Continued

5 Landscaping Tips To Sell Your House In Santa Cruz

Curb appeal is what allows buyers to form that critical first impression of your house. And landscaping is a hugely important element of curb appeal. In fact, attractive, well-maintained landscaping can add up to 10% (or more) to the value of your home. So it’s worthwhile even if you hire professional landscapers. Either way, here … Continued

Understanding Millennial Buyers in Santa Cruz

  There’s a new wave of home buyers out there. They differ in the way they shop for homes, they know exactly what they want. Millennials are currently the largest purchasing group in this country. And, estimates say, they will account for 43% of home buyers taking out a loan by the end of 2018. … Continued

How An Agent Will Calculate A CMA for Your House In Santa Cruz

Real estate agents calculate a CMA – a comparative market analysis – to help determine the selling price of a house. To generate a CMA, your agent will compare the house to similar recently sold houses in the area, looking at active, recently sold, and expired listings for houses as similar to yours as possible. … Continued

Why You Need To Stage Your House in Santa Cruz

You’ve heard it time and time again: you need to stage your home before trying to sell it, and you probably need professional staging. But does it really make that much difference? And at a cost of up to $2,000, is it really worth the price. In a word: Yes. Here are four solid reasons … Continued

5 Websites Every Home Seller In Santa Cruz Needs To Know

Today, home selling can be done from the comfort of your living, thanks to the many listing and real estate marketplace sites available. And they are most certainly worth using when you consider that a large proportion of buyers begin their home search online and almost all millennials – who are now the largest segment … Continued