Home Buying and Home Selling in Santa Cruz During COVID-19

National Real Estate Market Update: April 2020

Home Buying and Selling in Santa Cruz During COVID-19

Santa Cruz Real Estate Market Update: April 2020

Are you curious about home buying and home selling here in Santa Cruz during the COVID-19 pandemic? Is now a good time to be home buying or home selling in Santa Cruz? ๐–๐ก๐š๐ญโ€™๐ฌ ๐ก๐š๐ฉ๐ฉ๐ž๐ง๐ข๐ง๐  ๐ข๐ง ๐ญ๐ก๐ž ๐’๐š๐ง๐ญ๐š ๐‚๐ซ๐ฎ๐ณ ๐ซ๐ž๐š๐ฅ ๐ž๐ฌ๐ญ๐š๐ญ๐ž ๐ฆ๐š๐ซ๐ค๐ž๐ญ ๐ฐ๐ข๐ญ๐ก ๐ž๐ฏ๐ž๐ซ๐ฒ๐ญ๐ก๐ข๐ง๐  ๐ญ๐ก๐š๐ญ ๐ฐ๐ž ๐ก๐š๐ฏ๐ž ๐ ๐จ๐ข๐ง๐  ๐จ๐ง? With all the change, one thing that remains constant is that people will still need to buy and they will still need to sell their homes, and ๐š๐š‘๐šŽ๐š›๐šŽ ๐šŠ๐š›๐šŽ ๐š˜๐š™๐š™๐š˜๐š›๐š๐šž๐š—๐š’๐š๐š’๐šŽ๐šœ ๐š๐š˜๐š› ๐š‹๐š˜๐š๐š‘ ๐š‹๐šž๐šข๐šŽ๐š›๐šœ ๐šŠ๐š—๐š ๐šœ๐šŽ๐š•๐š•๐šŽ๐š›๐šœ.โšก๏ธ

As a ๐•Š๐•’๐•Ÿ๐•ฅ๐•’ โ„‚๐•ฃ๐•ฆ๐•ซ ๐•Š๐•–๐•๐•๐•–๐•ฃ, now more than ever itโ€™s imperative that you work with an agent who truly understands how to use digital marketing, video, and social media. When home selling, it can mean the difference between 40 or 50 people seeing your property or thousands of people seeing your property. ๐‘พ๐’† ๐’‚๐’• ๐‘ญ๐’๐’™ ๐‘น๐’†๐’‚๐’๐’•๐’š ๐‘ฎ๐’“๐’๐’–๐’‘ ๐’‚๐’“๐’† ๐’†๐’™๐’‘๐’†๐’“๐’Š๐’†๐’๐’„๐’†๐’… ๐’…๐’Š๐’ˆ๐’Š๐’•๐’‚๐’ ๐’Ž๐’‚๐’“๐’Œ๐’†๐’•๐’†๐’“๐’”. We are specialists in digital marketing and exposing properties to thousands of people both inside the community as well as outside.โœจWeโ€™ve spent time and money on ads spent as well as mastering and hiring the best of the best trainers and coaches to help teach us how to utilize digital marketing to our clientsโ€™ advantage when home selling. We get ๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜ด๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ฐ๐˜ง ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ท๐˜ช๐˜ฆ๐˜ธ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ดโ€™ ๐˜ฉ๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ๐˜ถ๐˜ณ ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด, and hours and hours of watch time on our videos as well. Thatโ€™s tremendously powerful in a market where showing homes in person has its limitations.ย ๐Ÿ’ฅ

In Santa Cruz County, we can actually show properties that are vacant, but itโ€™s more challenging. And, after ๐‘€๐‘Ž๐‘ฆ 2๐‘›๐‘‘ ๐‘ค๐‘’ ๐‘ค๐‘–๐‘™๐‘™ ๐‘๐‘’ ๐‘Ž๐‘๐‘™๐‘’ ๐‘ก๐‘œ ๐‘ โ„Ž๐‘œ๐‘ค โ„Ž๐‘œ๐‘š๐‘’๐‘  ๐‘กโ„Ž๐‘Ž๐‘ก ๐‘Ž๐‘Ÿ๐‘’ ๐‘œ๐‘ค๐‘›๐‘’๐‘Ÿ ๐‘œ๐‘๐‘๐‘ข๐‘๐‘–๐‘’๐‘‘ ๐‘Ž๐‘  ๐‘ค๐‘’๐‘™๐‘™. Just as long as the owners are not on site during the showing.๐Ÿ‘๐ŸฝAnd according to the National Association of Realtors, ๐Ÿ”๐Ÿ•% ๐จ๐Ÿ ๐›๐ฎ๐ฒ๐ž๐ซ๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐ฐ๐š๐ฅ๐ค ๐ญ๐ก๐ซ๐จ๐ฎ๐ ๐ก ๐š ๐ก๐จ๐ฆ๐ž ๐ญ๐ก๐š๐ญ ๐ญ๐ก๐ž๐ฒ ๐ฌ๐ž๐ž ๐จ๐ง๐ฅ๐ข๐ง๐ž. And thatโ€™s why itโ€™s essential to hire an agent who knows how to use digital marketing and social media correctly to ensure your home still gets massive exposure. ๐ŸกIf you are thinking about home selling here in Santa Cruz, visit ๐™Ž๐™š๐™ก๐™ก๐™”๐™ค๐™ช๐™ง๐™ƒ๐™ค๐™ช๐™จ๐™š๐™จ๐™‰๐™ค๐™ฌ.๐™˜๐™ค๐™ข to see how Fox Realty Group can sell your Santa Cruz home in any market!

And ๐•Š๐•’๐•Ÿ๐•ฅ๐•’ โ„‚๐•ฃ๐•ฆ๐•ซ โ„๐• ๐•ž๐•– ๐”น๐•ฆ๐•ช๐•–๐•ฃ๐•ค, youโ€™ve got opportunities as well. The competition isnโ€™t quite as steep as it was a month ago. ๐’ฎโ„ด ๐“ƒโ„ด๐“Œ ๐’พ๐“ˆ ๐’ถ โ„Š๐“‡โ„ฏ๐’ถ๐“‰ ๐“‰๐’พ๐“‚โ„ฏ ๐“‰โ„ด ๐’ท๐“Š๐“Ž.๐Ÿ”‘Also, after this is all over, we expect there to be a surge of home buying because of interest rates being at an all-time low. So take advantage of this situation. ๐™ฐ๐šŸ๐š˜๐š’๐š ๐š๐šŽ๐šŠ๐š•๐š’๐š—๐š ๐š ๐š’๐š๐š‘ ๐š‹๐š’๐š๐š๐š’๐š—๐š ๐š ๐šŠ๐š›๐šœ ๐š ๐š‘๐šŽ๐š— ๐š๐š›๐šข๐š’๐š—๐š ๐š๐š˜ ๐š‹๐šž๐šข, ๐šŠ๐š—๐š ๐š‹๐šž๐šข ๐š—๐š˜๐š .๐ŸŒŸAnd if you will be home buying in the near future, stay tuned for my Home Buyer Seminar that Iโ€™ll be hosting in a few weeks with a Santa Cruz lender and escrow officer. This home buying seminar will be complimentary, fun, and educational. And I invite you to join me, so you can feel a little more prepared for your home buying adventure.ย 

Weโ€™re always here to help, so reach out to us at โ’ปโ“žโ“ง โ“‡โ“”โ“โ“›โ“ฃโ“จ โ’ผโ“กโ“žโ“คโ“Ÿ, and weโ€™ll help walk you through the process, and discuss your options, and give you honest feedback about what is right for you. As always, be safe, stay informed, and reach out to us at any time. ๐ˆโ€™๐ฆ ๐’๐ก๐ž๐ฆ๐ž๐ข๐ค๐š ๐…๐จ๐ฑ, ๐ฒ๐จ๐ฎ๐ซ ๐’๐š๐ง๐ญ๐š ๐‚๐ซ๐ฎ๐ณ ๐ซ๐ž๐š๐ฅ ๐ž๐ฌ๐ญ๐š๐ญ๐ž ๐ž๐ฑ๐ฉ๐ž๐ซ๐ญ, ๐š๐ง๐ ๐ˆ ๐š๐ฆ ๐ก๐ž๐ซ๐ž ๐ญ๐จ ๐ก๐ž๐ฅ๐ฉ.๐Ÿ˜Š

Home Buying and Selling in Santa Cruz During COVID-19

Shemeika Fox
Santa Cruz Realtor
David Lyng Real Estate
831.588.2334
sfox@yoursantacruzrealestate.com
www.yoursantacruzrealestate.com
DRE 01479629

Video Transcription:

Whatโ€™s happening in real estate with everything that we have going on? Itโ€™s now more important than ever to be aware of whatโ€™s happening. The government is changing what we can and cannot do from one day to another. Hi. Iโ€™m Shemeika Fox, your Santa Cruz real estate expert. With all the change, one thing that remains constant is that people will still need to buy and they will still need to sell their homes, and there are opportunities for both buyers and sellers. As a seller, now more than ever itโ€™s imperative that you work with an agent who truly understands how to use digital marketing, video, and social media. You see, knowing how to use it correctly is imperative. It can mean the difference between 40 or 50 people seeing your property or thousands of people seeing your property. Itโ€™s easy to just post homes on your personal page or even on your business page, but unfortunately, that is just not enough. Because Facebook is a business, they need our advertising money to stay in business. We at Fox Realty Group are experienced digital marketers. We are specialists in digital marketing and exposing properties to thousands of people both inside the community as well as outside. Weโ€™ve spent time and money on ads spent as well as mastering and hiring the best of the best trainers and coaches to help teach us how to utilize digital marketing to our clientsโ€™ advantage. We get thousands of people viewing our clientsโ€™ home tour videos, and hours and hours of watch time on our videos as well. Thatโ€™s tremendously powerful in a market where showing homes in person has its limitations. Here are just a few examples. On this Santa Cruz beach home, we reached over 8,000 people and were able to get over 40 hours of watch time in just two weeks. Can you imagine the power behind 8,000 people viewing your property and 40-plus hours of watch time? Hereโ€™s another property in Santa Cruz, California that got nearly 100 hours of watch time and reached over 20,000 people. I mean, think about it. Thatโ€™s a lot of watch time. According to Forbes, 90% of customers say a video helped them in buying decisions. And also according to Forbes, 64% of customers say seeing a video makes them more likely to buy. So imagine just how powerful it is to have hours of time spent watching the videos we produce on the Santa Cruz properties that we sell. Watch time and clicks are imperative, especially at a time like this when in-person showings are limited. We can actually show properties that are vacant, but itโ€™s more challenging. We cannot show properties that are occupied. And according to the National Association of Realtors, 67% of buyers will walk through a home that they see online. But you may be thinking, โ€œWell, Shemeika, โ€œno oneโ€™s going to be able to walk through my home โ€œright now because of COVID.โ€ And I agree, if itโ€™s occupied. If itโ€™s vacant, itโ€™s another story. So letโ€™s have that conversation. And thatโ€™s why itโ€™s essential to hire an agent who knows how to use digital marketing and social media correctly to ensure your home still gets massive exposure. But whatโ€™s even more important is that we know how to actually reach, target, and retarget people to get them into your online virtual open house. And Santa Cruz home buyers, youโ€™ve got opportunities as well. The competition isnโ€™t quite as steep as it was a month ago. So now is a great time to buy. Also, after this is all over, we expect there to be a surge of buyers wanting to purchase because of interest rates being at an all-time low. So take advantage of this situation. Avoid dealing with bidding wars when trying to buy, and buy now. Weโ€™re always here to help, so reach out to us at Fox Realty Group, and weโ€™ll help you, walk you through the process, and discuss your options, and give you honest feedback about what is right for you. As always, be safe, stay informed, and reach out to us at any time. Iโ€™m Shemeika Fox, your Santa Cruz real estate expert, and I am here to help.

Home Buying. Home Selling, Home Buying. Home Selling.

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