Even when the market favors sellers, selling a house is almost never easy. You are entering a competitive market, and you have to work hard to stand out from all the competition. And, today, rising above the competition means you have to do a lot more than the tired old standard stuff to market your … Continued
In selling a house, things don’t always go as planned or as hoped. Sometimes, just when everything looks to be working out, the deal falls through. Maybe you’ve received a good offer, the buyer is serious, you’re ready to move forward – and then your house appraises to low. It can and does happen But … Continued
Long gone are the days when you could sell a house by just sticking a for-sale sign in the front yard and maybe taking out a classified ad in the local paper. Now, it takes some aggressive and highly targeted marketing because you absolutely must reach and then sway your target market. As with marketing … Continued
Santa Cruz Shelter in Place 2020: Day 123 & Day 124 On Day 123 of the Shelter in Place it was my first time being on an airplane in a really long time. And with the Coronavirus pandemic, my daughter asked me to wear goggles both in the airport and in the plane! People looked … Continued
If you intend to sell your Santa Cruz home, you’re likely considering some upgrades to increase the value. After all, everyone wants to sell at the best price possible in order to make a profit. Sure, you could do a major kitchen remodel to increase your home’s value by tens of thousands of dollars. But … Continued
This past week I had the honor of interviewing my dear friend, Monique Cook. Monique is the owner of Coach for Recovery, which offers comprehensive services for people seeking recovery for addiction and anxiety in Santa Cruz County and beyond. She is a passionate, Registered Addiction Specialist (RAS) with over 22 years of experience in … Continued
You have accepted an offer on your Santa Cruz house and the sale is pending, but you’re not quite out of the woods yet. To avoid getting yourself into a sticky situation, here are 4 things that could cause the sale of your Santa Cruz house to fall through. Your Buyer Lacks Financing The first … Continued
Santa Cruz Shelter in Place 2020: Day 120 On Day 120 of the Shelter in Place here in Santa Cruz, I made Danny coffee to get him caffeinated before taking on the job of making the cabinet doors for our new kitchen. I am super excited for the renovations in our kitchen! Ellia and I … Continued
Santa Cruz Shelter in Place 2020: Day 118 On Day 118 of the Shelter in Place Order here in Santa Cruz, Danny brought me coffee in bed…twice! He’s so generous and kind. And after getting caffeinated, we went out for a family surf session before going to work. Later on, Ellia, our little chef, cooked … Continued
Putting your house on the market is a stressful thing to do, and it can take some time and patience to get it sold. To help speed things up and make your sale a success, here are 5 incentives you can offer when selling your house in Santa Cruz. REDUCE YOUR PRICE When potential buyers … Continued
Santa Cruz Shelter in Place 2020: Day 116 On Day 116 of the Shelter in Place order here in Santa Cruz, it was a Saturday filled with lots of showings with my new Fox Realty Group mask. I got the chance to show this really awesome house with Arroyo views! You don’t always need an … Continued
Santa Cruz Shelter in Place 2020: Day 114 On Day 114 of the Shelter in Place here in Santa Cruz, I caught a wave and my friend Sara got it on video!! Now we are really becoming a surfing family and I love it. Ellia says that I have to work on my paddling, but … Continued
Santa Cruz Shelter in Place 2020: Day 111 Day 111 of the Shelter in Place Order here in Santa Cruz was our first day back in town after our family camping trip. And after the trip, Ellia had a little dreadlock! She also had a great morning where she went surfing for 4 hours and … Continued
Once you’re ready to sell your Santa Cruz home, the last thing you want to do is continue putting money into it. To help the frugal seller accomplish their goals, here are 5 ways to save money when selling your house in Santa Cruz. Shop Around for an Agent If you’re in the market for … Continued
Santa Cruz Shelter in Place 2020: Day 104 On Day 104 of the Shelter in Place, here in Santa Cruz, I had a meeting for a listing that we have coming on the market where we met with a Stager to start the process of getting the home ready for sale. Part of the behind-the-scenes … Continued
Once your home is listed for sale and interested parties come knocking, it’s only a matter of time before the offers start rolling in. This can be an overwhelming situation, and we’re here to let you know how to choose the right offer when selling your house in Santa Cruz. Pre-Approved Is a Plus The … Continued
Santa Cruz Shelter in Place 2020: Day 102 On Day 102 of the Shelter in Place here in Santa Cruz, Danny is now officially obsessed with surfing! In the morning, he took my car to check the waves and later on he showed me what his surfing skills are, using his fingers. It is the … Continued
Santa Cruz Shelter in Place 2020: Day 100 Can you believe that, awhile back, we hit Day 100 of the Shelter in Place here in Santa Cruz? I hope that you are all staying safe and sane out there! In the morning I went on a nice walk with my friend, Lauren. And afterwards, I … Continued
Santa Cruz Shelter in Place 2020: Day 98 On Day 98 of the Shelter in Place in Santa Cruz, I went to the Dream Inn with Ellia and our friends in order to celebrate their 5th grade graduation. We had to celebrate it a little late, since the Dream Inn was closed. But now that … Continued
Interview with Beth Dorsey, Owner of Points for Wellness I had the pleasure and honor of interviewing the owner of Points for Wellness and my dear friend, Beth Dorsey. Who in my opinion, is one of the most magical medicine practitioners not only in Santa Cruz, but in California. And she will soon be known … Continued
Santa Cruz Shelter in Place 2020: Day 95 Day 95 of the Shelter in Place here in Santa Cruz was a Saturday filled with lots of showings. I showed some homes in the Los Gatos area and then some in Santa Cruz. At one property I saw a really awesome lizard, a turtle named Bruno, … Continued
Santa Cruz Shelter in Place 2020: Day 93 On Day 93 of the Shelter in Place, I was showing properties in Los Gatos and Saratoga to a client. These properties were magnificent. We saw homes with gorgeous pools, fire caves, wet bars, tennis courts, and tree-lined streets. After showing some exquisite houses, I was ready … Continued
Santa Cruz Shelter in Place 2020: Day 91 On Day 91 of the Shelter in Place here in Santa Cruz I had back to back appointments but I had to stop and get some cold brew coffee to re-fuel. I love coffee! I had three buyer’s appointments to go meet with vendors and I am … Continued
Getting your ducks in a row when selling your Santa Cruz home can be a time-consuming and tiring process. In order to simplify everything as much as possible here are the first 5 things you should do when you want to sell your house in Santa Cruz. Deep Clean and Declutter The obvious first step … Continued
Santa Cruz Shelter in Place 2020: Day 89 We woke up on Day 89 of the Shelter in Place here in Santa Cruz in our 300 square foot back house! We all slept pretty well, but being back there is super tight. I’ve already tried to re-organize the space about fifteen times. We cannot wait … Continued
Interview with Lauren Furtado, Owner of Live Happier I am so honored to be able to introduce you all to Lauren Furtado, the owner and creator of Live Happier. Lauren is a Certified Health Coach and she created Live Happier to create a personal development space resource, specifically geared toward people in their quarter-life phase … Continued
Santa Cruz Shelter in Place 2020: Day 87 On Day 87 of the Shelter in Place here in Santa Cruz, our house was being deep cleaned by a company called Clean-Tec, because our washing machine leaked. So now I have to work and live out of our back house. And it is currently de-furnished because … Continued
Sometimes a Santa Cruz neighborhood may have a property that isn’t cared for quite as well as it should be. Perhaps you live right next to that less-than-pristine property, and you’ve decided it’s time to sell your Santa Cruz home. Looking for some assistance is entirely reasonable, and help is on the way with our … Continued
Santa Cruz Shelter in Place 2020: Day 85 Day 85 of the Shelter in Place here in Santa Cruz was absolutely beautiful. Everyday I have been going on early morning walks with my friend, Lauren. And it feels really good to get outside and it is also nice to have an accountability partner. So part … Continued
Santa Cruz Shelter in Place 2020: Day 83 It is officially Ellia’s summer vacation! So on Day 83 of the Shelter in Place order here in Santa Cruz, it was take your child to work day. She came with me to some inspections on a property out in La Selva Beach. And after coming along … Continued
